Tuesday, May 25, 2010

What, No More Asian Play Dolls?

Well, it's a sad state of affairs over at Middleton Doll since the Madame Alexander takeover. Shipments have been pushed back, entire doll lines have been discontinued and the new Dealer Order Form for the holidays DOES NOT INCLUDE ANY ASIAN PLAY DOLLS.

That's right, the current holiday order form does not have one Asian play doll. In fact there are precious few dolls of color, period. The only play dolls of color available for the holiday are Savannah, Hailey and Bailey (all available in Black and Latina) and Keydon (only available in Black). That's it!!

We do have a few Middleton Asian play dolls in stock (left over from last year), so if you are interested, now is the time to purchase as they won't be coming back.

In addition, the new Middleton NOW dolls DO NOT INCLUDE ANY DOLLS OF COLOR. Middleton NOW dolls are the larger, higher end play dolls. For the past couple of years they have included Chillin', Tiny Cheer, Butterfly Dreamer, Cami (shown left), and others. This year, there will be none.adame Alexander has a poor track record of producing quality play dolls of color. Looks like they are hoping to craft a new Middleton Doll in their own image.

It may be time for some letter writing. The addresses are below, not that you asked.

Jane Abrahams, Marketing Director
Gale Jarvis (Ms.), President

Madame Alexander, 615 West 131st St., 6th Floor, New York, NY 10027, Phone: 212-283-5900

Make sure your CC the president, if you choose to write to the marketing director.

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