Friday, July 10, 2015

The Toy Emporium Announces Weekly Reading Event for Preschoolers

Sandy Springs, GA, July 10, 2015 - Every child deserves the chance to learn and thrive in an environment that is enriched by the latest technology. This year The Toy Emporium has planned a wide variety of educational, entertaining and fun programs to help children fill their days.

“Bring your 3-6 year old child every Thursday morning from 10:45-11:30am and listen as Miss Linda or Miss Sandra spin tales from around the world, incorporating subtle critical thinking exercises that challenge their young minds,” says Denise Gary, VP of  The Toy Emporium

Despite research that indicates the importance of summer reading in preventing children from losing literacy skills, only 17 percent of parents say reading is a top summer priority, according to a survey conducted. It also shows that children spend nearly three times as many hours weekly watching TV or playing video games as they do reading in the summer.

“Reading is the best vacation. It takes you places you never dreamed you would visit, and summer, especially is a time when kids can immerse themselves in the topics they like best,” said Denise Gary. “Thanks to our weekly reading event, we are bringing more books to children who need them most and starting them on a journey to a lifelong love of reading.”

At the reading event, there may be singing, dancing or silliness – and FREE organic popcorn.  A new “Tales from Around the World” story will take place every Thursday morning in the store! Story time is free and is especially perfect for 3-6 year olds. Doors open at 10:35--Hope to see you there! 

The details for the event is as follows:

Where:              The Toy Emporium
                         8610 Roswell Road, Suite 120

                         Atlanta (Sandy Springs), GA 30350

When:              10:45 AM - 11:30 PM Every Thursday
Who:                Ages 3-6
How:                Just Show Up
Cost:                FREE

Denise Gary says, “We use the FlexTIM Critical Thinking Method, which teaches all children to recognize “what it says”, “what it means,” and “why it matters” when reading.”

The ultimate purpose of these events are to encourage kids to read by showing them that "everybody does it." After all, peer pressure can be used to achieve positive goals!

About The Toy Emporium
TheToy Emporium is a very special children's place with unique toys and books that teach, encourage imagination, and celebrate diversity. This is the official “The Toy Emporium” calendar, which includes all events, including parenting workshops, formal events and special children’s programs.

Media Contact

Constance Farris 
The Toy Emporium
8610 Roswell Rd, Ste 120 
Sandy Springs, GA 30350-1823

PH 770-680-2222

Saturday, May 16, 2015


The Toy Emporium Opens Sandy Springs, GA Showroom
New Toy Store Also Aims to Reach Children with Special Needs
ATLANTA, GA (PRWEB) May 7, 2015 – The Toy Emporium has opened a new 1800-square-foot showroom that features more than 1,500 products from over 300 manufacturers. The Toy Emporium (formerly Dolls Like Me) today unveiled a new toy showroom, featuring unique toys, a S.T.E.M. Science Center, Special Needs toys, dozens of dolls that reflect all cultures and nationalities, puppets, children’s books from around the world, and custom children’s stationery.
“Even in large urban areas where the African American, Latino and Asian populations are often the majority and the population of biracial children is fast-growing, retailers never seem to stock an adequate selection of quality dolls and toys for children of color. Parents seeking quality toys for children with special needs have an even harder time,” said Gary, head buyer and vice president of The Toy Emporium. “We are changing that by making it easy for parents to find items that reflect their unique culture and that their children can easily identify with. Adding toys for children with special needs was an easy extension.”
The company’s mission is supported by a new poll, which found that 87% of African American parents, 65% of Latino parents, and 47% of Asian parents felt “It is important for all children have dolls that look like them.” In the same poll, 31% of the parents admit to have at least one child with special needs.
The Toy Emporium focuses on providing quality playthings, baby gifts, STEM science products, books from independent presses, and specialty games. Our showroom is more than just an exceptional retail concept – it is the first truly multicultural toy store in the country
According to the US Census Bureau, currently 38% of America’s children are children of color, or non-white. That number will increase by 50% by the year 2020, "Demonstrating the need for a retailer that provides easy access to toys that resemble America’s growing multicultural population,” concluded Wanda Pendleton, president, UB Today.
On website, customers will find a blog forum and a Parent Resource Center (featuring information on transracial adoption and building self-esteem in all children). We also have lively Twitter and Facebook social media pages.
The Showroom accepts all major credit cards and has a special discount program for schools and non-profit organizations.
About Toy Emporium
On July 1, 2014, the Toy Emporium & Party World acquired Dolls Like Me, LLC. Founded in 2005, Dolls Like Me has been the recipient of numerous awards including the 2007 Wonder Women of Toys Award from the Women In Toys organization. The company has also been featured on several radio programs, in more than 70 newspapers, and on the Telemundo and ABC Television networks. Dolls Like Me was named a ‘company to watch’ in the December 2006 issue of Entrepreneur Magazine.

For additional information, please contact:
Wanda Pendelton | Telephone: (201) 901-8086 | Email: wpendelton(at)ubtoday(dot)com
To photograph the store, please contact: Khalil Gary Robinson | Telephone: (770) 680-2222 | Email: khalil(at)thetoyemporium(dot)net

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