Dolls
Like Me has a new owner and a new name. The
sale of the bankrupt company’s warehouse and online store were sold recently to
the investment firm of 4 Kids Like Me, LLC. for an undisclosed amount.
The
new holding company plans to keep the Website open and retain several of the
employees, representative Wanda Pendelton, of UB Today, said last week, but she didn’t provide
specifics on how many or which employees will keep their jobs.
The
new site debuted with a new URL, 4kidslikeme.com,
on November 1. Dolls
Like Me grew from a home-based business to 20 employees and two warehouses
before the collapse -- becoming the largest Black-owned toy company online. An
audit confirmed that the company got into trouble when the bank closed the company's
credit lines.
A
warehouse employee said, "Dolls Like Me has been in trouble since the
economy fell apart, but that the previous owner was determined to keep everyone
employed -- which was probably her downfall." Founder Denise Robinson, did
not return phone calls to confirm.
The
deal to sell Dolls Like Me was revealed last week . The deal is intended to
keep the Website and warehouse operations open. Robinson has been retained as the
marketing consultant and buyer.
About 4 Kids Like Me
4KidsLikeMe.com
is a privately held company based Las Vegas, NV. The company is committed to
providing parents with an online destination for quality, culturally relevant
multicultural toys, books and baby gifts. Established in 2005, the company
offers more than 2,000 products from more than 250 manufacturers, including a
wide choice of Asian, Biracial, Black, Latino, and Native American dolls,
multicultural toys, baby gifts, party goods, and bi-lingual and self-esteem
books for children. For additional information, contact 4 Kids Like Me at info@4kidslikeme.com.
