Monday, November 19, 2012

Dolls Like Me Sold

Nevada Investment Firm Purchases Dolls Like Me for Undisclosed Amount

Dolls Like Me has a new owner and a new name. The sale of the bankrupt company’s warehouse and online store were sold recently to the investment firm of 4 Kids Like Me, LLC. for an undisclosed amount.
The new holding company plans to keep the Website open and retain several of the employees, representative Wanda Pendelton, of UB Today,  said last week, but she didn’t provide specifics on how many or which employees will keep their jobs.
The new site debuted with a new URL,, on November 1. Dolls Like Me grew from a home-based business to 20 employees and two warehouses before the collapse -- becoming the largest Black-owned toy company online. An audit confirmed that the company got into trouble when the bank closed the company's credit lines.
A warehouse employee said, "Dolls Like Me has been in trouble since the economy fell apart, but that the previous owner was determined to keep everyone employed -- which was probably her downfall." Founder Denise Robinson, did not return phone calls to confirm.
The deal to sell Dolls Like Me was revealed last week . The deal is intended to keep the Website and warehouse operations open. Robinson has been retained as the marketing consultant and buyer.
About 4 Kids Like Me is a privately held company based Las Vegas, NV. The company is committed to providing parents with an online destination for quality, culturally relevant multicultural toys, books and baby gifts. Established in 2005, the company offers more than 2,000 products from more than 250 manufacturers, including a wide choice of Asian, Biracial, Black, Latino, and Native American dolls, multicultural toys, baby gifts, party goods, and bi-lingual and self-esteem books for children. For additional information, contact 4 Kids Like Me at

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